Soley will be responsible for the day to day running of ESA and will report to ESA joint chairmen, Nigel Currie and Alan Burdon-Cooper.
Soley has worked in the PR and sponsorship business for the last 14 years, originally with Burson-Marstellar and American sponsorship consultancy ISES and then with Craigie Taylor/GEM.
Commenting on her appointment, Soley said: "This is a very exciting challenge for me. Whenever any type of merger takes place there is a need to bring all the parties together and to get everyone working together.
"There are exciting opportunities within the sponsorship industry and particularly through ESA to move the industry forward and that will be one of my primary goals over the coming months."
The European Sponsorship Association (ESA), recently formed from a merger of the ISS and ESCA, has appointed Juliet Soley as its general manager.
