SMI, a subsidiary of IDI Global, will act as an advertising and marketing representative and will use the cable outlet to enhance existing relationships with ESPN, ABC, and Infinity Broadcasting.
Said Ray Katz, senior vice president of marketing and sales at The Football Network: "This gives TFN another important resource to reach major advertisers and sponsors as we roll out our multimedia total football portal.”
The Football Network launched a 24-hour, seven-days-a-week football themed channel in late 2003. TFN's primary sporting event programming consists of college football coverage. It also has broadcasting agreements with the US Flag & Touch Football League, the National Women's Football Association, and Pop Warner Football.
