SportBusiness.com

Supercross TV boost

ESPN2’s decision to air same day coverage of the opening round of the THQ World Supercross Grand Prix has been hailed a ‘monumental leap’ forward for sponsors and commercial partners.

ESPN2 will host the race from Seville, Spain, on December 6 in the US, four hours after the race is over.
Said Ken Hudgens vice president, marketing, Clear Channel Entertainment - Motor Sports: “Same day, Saturday night ESPN2 airing of the opening round is another monumental leap for the fans, riders, sponsors and the entire motorcycle industry.
“ESPN is committed to growing the sport, and this is another demonstration of their dedication to THQ World Supercross GP/ AMA Supercross Series. This is the first of more good news on supercross television.”