For the first time, the station’s Premiership soccer on Saturday afternoons will be sponsored by Vauxhall Vans.
Adam Roland - head of sponsorship and promotion at Impact, talkSPORT's sales house - said: "We are thrilled Vauxhall Vans are increasing their presence on the station. Research from their previous sponsorships proves how successful they have been in driving home the message to male football fans.
Roland brokered the deal with Jonathan Barrowman, head of radio and Steve Payne, account manager at Initiative.
