SportBusiness.com

The contract, signed with the China Football Industry Development Corporation (CFIDC), will see Infront become the exclusive strategic partner of the Super League with key marketing responsibilities.
The new relationship is being used as the base for the expansion of Infront's business in the Asian market and will be accompanied by the opening of two new offices in Beijing and Hong Kong.
The Chinese Super League, which launches next year, will consist of 12 competing clubs.
Infront will hold the exclusive rights to market official sponsorship packages for the Super League in three prime product categories - automotive, audio/video, and beer.
The sponsorship packages available will include a substantial advertising component for the 132 matches that will make up the season. There will also be a Chinese Super League Cup comprising of a further 21 matches.
Infront will also be installing its Space & Time rotating advertising at all 12 stadiums in the Chinese Super League.
"We have been impressed by Infront's profound understanding of the marketing of football and its front-line experience in a great number of markets. We look forward to working closely with Infront on the success of the CSL." commented Shao Wenzhong, general manager of CFIDC.
Added Infront CEO, Oscar Frei: "Following the 2002 FIFA World Cup in Asia, we believe that interest in Chinese football is set to build in the run up to the 2007 FIFA Women's World Cup and the 2008 Beijing Olympic Games and drive the sport's development and commercialisation to the next level.
"The CSL is being launched at a time of tremendous change and this complements Infront's proven expertise in football marketing. We agree with those who say that China is an embryonic superpower of world football. We are immensely excited by the challenge."
See the November issue of our sister magazine - SportBusiness International