The host broadcasters for the two finalist teams - ARD in Germany and TV4 in Sweden - set audience records, not just for women's football but, in the case of TV4, for any kind of programming broadcast by the channel.
German terrestrial channel ARD reported an average audience of 10 million for the game - representing a market share of 33 percent - during regular match time. This increased to 12m viewers (35 percent market share) during extra time which the German emerged from victorious.
The cumulative viewing reach overall was over 13 million Germans. This is comparable to a rating for a men's match with German participation and was well beyond the channel's expectations.
Viewership in Sweden was even more dramatic. The game was watched live on television by almost four million viewers - an average of over 3.2 million (rating of 37.4) during regular time, rising to 3.8 million (rating of 44.1) in extra time.
TV4 confirmed this to be the highest audience rating ever achieved by the channel, for any type of programme. Moreover, this match audience propelled TV4 to its first appearance in Sweden's all-time 'Top 10' list of programme ratings.
Commented FIFA president Sepp Blatter: "These magnificent results, which reflect the very satisfactory crowd attendances in the stadiums during the entire competition and the ever increasing number of women players around the world, bear witness to the brilliant improvement in the image of women's football on a universal scale.
"It is an extra source of encouragement to everyone who is following FIFA's example and firmly believes in the future of women's football."
