The GEM Group, which won the business in a six-way pitch, will project manage the sponsorship on behalf of BG Group in addition to handling the PR and marketing strategy for the two year programme.
GEM will also assist in coordinating sponsorship activity for BG Group’s internal markets around the world including the ports of call during the race itself which begins in September of next year.
The race starts and finishes in the UK’s marine capital, Portsmouth, and over the 10 month period involves stopovers in Boston, Buenos Aires, Wellington, Sydney, Cape Town and La Rochelle.
Commenting on GEM’s appointment, BG Group head of marketing, Sara Sizer stated: "We were very impressed with GEM’s sailing credentials, their knowledge of the Global Challenge event and understanding of our objectives and needs from the sponsorship."
The GEM team will be headed up by account director, Grace Harding who added: "This is a wonderful appointment for GEM and further strengthens our sailing credentials. It is a two year project which is ideal for developing and implementing initiatives specifically tailored to meet BG Group’s needs in territories all over the world."
GEM also works on the following sailing sponsorship projects, GBR Challenge, Portuguese America’s Cup bid, Sailability Admirals Cup Team and the Nautor’s Swan sailing programme.
UK agency the GEM Group has won the account handling contract for energy supplier BG Group's yacht sponsorship in the fourth Global Challenge race.
