The deal will include NBC using its proprietary Tony Hawk's Underground game engine technology to illustrate the street and vert athlete performances during the event in October.
Said Will Kassoy, vice president of global brand management, Activision: “The Gravity Games is a perfect fit for our brand and the event's timing is ideal to support the launch of Tony Hawk's Underground.
"With the NBC broadcasts, the Gravity Games generates record network ratings for action sports programming and reaches millions of fans of both action sports and our popular Tony Hawk series.
“As a result of this unique alliance, Activision will be able to match its industry leading gaming technology with one of the most popular action sports events in the world."
