The deal between TVTracker.com and EurodataTV, which currently monitors TV programmes and their ratings in 72 countries, will involve the detection of new programmes in the US long before their production and track their viewing performances once they are broadcast.
The alliance with consulting firm TVTracker.com ensures that EurodataTV will now be able to provide ratings information in all major broadcast markets having now secured information on US programming.
Mediametrie's television research subsidiary EurodataTV has entered into a strategic alliance with TVTracker.com to provide ratings information on US programming.
