SportBusiness.com

Sky buys Brazil v Jamaica rights

UK pay-TV network Sky Sports has acquired the exclusive live rights to this Sunday's soccer game between Brazil and Jamaica - to be played at the Walkers Bowl stadium in Leicester.

All 32,000 tickets for the game, which will include Brazil's array of stars including Ronaldo and Roberto Carlos, were purchased just eight days after going on sale.
As well as being screened live on Sky Sports, the match will be broadcast to a worldwide audience including broadcasters in Brazil, Jamaica, USA, Mexico and Asia.
The friendly international fixture has been arranged and marketed by Traffic Sports USA and RDA Communications in association with Leicester City FC.
Traffic is handling international television distribution while RDA secured UK distribution with Sky Sports.