Coca-Cola has signed a new multi-year deal with the NHL’s Minnesota Wild.
As part of the new partnership agreement, Coke will remain the official soft drink of the Minnesota Wild and Xcel Energy Center.
Said Matt Majka, senior vice president of business operations for the Minnesota Wild: "Coca-Cola has been a great partner since our first season and continues to create unique programmes.”
The company, which has worked with the Wild since its inaugural season in 2000, will be integrated into team and arena marketing promoting products and initiatives.
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