The signing of the 7ft6 Houston Rockets center is a major coup for Reebok, who will be looking to use Ming's immense popularity in his home country of China to open a door to the Asian market.
The Reebok brand has suffered in competition with its market rivals Nike and adidas in Asia but the acquisition of Yao Ming could be the fillip the brand needs to boost its sales and awareness.
The deal with Reebok is the latest in a number of high profile sponsorship deals signed by Yao Ming who is fast becoming one of the most marketable players in the NBA.
The financial details of the Reebok deal with Ming were not revealed.
NBA star Yao Ming has signed his much-predicted sponsorship deal with sports goods brand Reebok.
