The deal will see the club known as the HSBC Hawks as of January 1 next year.
Said HSBC CEO Stuart Davis: “Our aim is for more Australians to be familiar with HSBC and the range of banking solutions we offer.
"In 2004, the HSBC Hawks will play a major role in building our brand awareness in Victoria and driving business growth nationally.
"The popularity of AFL presents us with an ideal opportunity to reach both a passionate and highly involved audience."
The HSBC brand will appear on all club attire as well as signage at the MCG and Glenferrie Oval.
HSBC replaces previous sponsor Samsung.
