The three-season deal will give both operators access to all 380 Premier League matches in a deal running from the 2004/05 season through to and including the 2006/07 season.
The revised rights package enables Vodafone UK and 3 to offer customers a number of mobile services including exclusive video match highlights, previews, archive footage and Premiership round-ups as well as other services including audio bulletins, 'near-live' picture messages and match scores.
Said Gavin Darby, CEO, Vodafone UK: "Sport is inextricably linked with Vodafone through our sponsorships and this deal further strengthens what we can offer.
“Our bid partnership with 3 has ensured that we were best placed to deliver value for the Premiership clubs."
Added Gareth Jones, COO, 3 UK: "3 already offers customers highlights from this season's Barclaycard Premiership on their video mobiles.
“This new three-season agreement re-inforces 3's position as the home of mobile football. The improved rights package guarantees customers an enhanced service until 2007. Our joint bid with Vodafone is good news for fans, the clubs and ensures we continue to offer the leading football mobile service in the market."
Concluded Richard Scudamore, chief executive of the Premier League: “The FA Premier League is happy to continue its partnership with 3 and welcomes the addition of Vodafone to our central mobile phone rights offering.
"These two companies have a proven track record in delivering quality services to their customers; this will be of obvious benefit to the competition as well as offering yet more access and choice for FA Premier League fans."
At the end of last week the Premier League also confirmed it had signed a new three-year, $95m (EUR82m) title sponsorship deal, with financial firm Barclays. It will see the league’s name switch next season from the Barclaycard Premiership, to the Barclays Premiership.
And pay-TV platform Sky has further confirmed its position as the premier venue for Premier League coverage, after concluding a new rights deal worth $116m (EUR101m) for delayed rights to the remaining games not already covered by its existing deals.
The new package includes the ‘as-live’ game on a Saturday afternoon.






