According to UK media reports, the team is planning to join the reality TV show circus in a bid to try and tap into the cross-media cash cows which have resulted in the likes of Big Brother and Pop Idol becoming huge international franchises.
Jordan is believed to have an exclusive deal with a UK broadcast, internet and mobile phone partner for the show which will begin next year.
The winner - to be voted by the public - will be given a three-year training contract, culminating in a Grand Prix drive.
