She will appear in adidas integrated marketing initiatives throughout 2005 and act as an adidas spokesperson for women's training.
"This deal is a testament to the widespread popularity and appeal of Laila," said Christian Borges, president of UrbanAdvertainment and Laila Ali's marketing agent for the deal.
"In looking for a footwear and apparel strategic partner, we wanted a company that not only had a tradition of creating superior, technologically advanced products, but shared our vision and commitment to Laila."
