The new company will offer international representation, wealth management and public relations advising services aimed at increasing the visibility of the clients’ brand image and consolidating their market value.
The new sports representation company, whose Brazilian subsidiary, PelC) Global Brazil, will be headquartered in Sao Paulo, offers international representation and integrated wealth management services for professional soccer players.
GSG has set up offices in New York, SC#o Paulo and has affiliates throughout Europe, Asia and Africa.
"Having the launch of newly created Global Sport Group in Brazil is a recognition of the fact that Brazilian players are not only the most sought after talent in the world, but often the most victimized,” said Edinho, managing director of Global Brazil PelC) and co-founder of Global Sport Group.
"Unfortunately, the great soccer wealth of our nation has attracted the least ethical practices among soccer agents. Young players routinely sign away their rights to individuals who promise them the world only to see the lion’s share of their money taken by the intermediaries.
"Millions and millions of dollars are being sapped out of the game and away from our young players by intermediaries who act in their own best interest instead of the interests of the player. We’re here to put an end to that practice. We are here for the player."
Offering a fully integrated set of services, Global Sport Group will not only be responsible for negotiating contracts and sponsorships for its clients, but also for developing strategic communications and public relations strategies designed for increasing the players’ brand image and market value.
The firm will also be handling all of its client’s financial needs, including tax planning and compliance, financial planning, money management and assistance with charitable giving.
Commented Messing: "While US athletes have enjoyed the benefits of professional representation in their major sports for years, no firm has brought that standard to international soccer."
"Global Sport Group was created to provide professional athletes with the guidance and representation that they need during their careers and throughout their retirement. Our objective is for all of our clients to be successful in their sport, realize the value that they have created for themselves and to be financially secure and independent in their retirement.
"Above all, we distinguish ourselves by acting as un-conflicted, professional advocates for our clients. The long-term best interest of our clients provides the fundamental guiding principal for every action we take."
