SportBusiness.com

Interfocus drives new deal

Marketing agency Interfocus has secured a new supplier deal for English soccer's Football League.

The new deal will see Skoda become an official partner of the League and supply a number of vehicles to the League's senior management and youth development officers.

Said Interfocus sponsorship manager Tim Collins: “The Football League offers a fantastic opportunity for companies who want to leverage their brand at a local level. Supporters of Football League clubs live and work closer to their football club which presents excellent opportunities for national brands looking for local exposure.”

Interfocus sponsorship division was set up this time last year and has already provided a sponsorship consultancy and management service to a number of clients including Nationwide, JVC and Travelex.

The agreement began at the beginning of September and will run for three years.