The latest weekly sports TV ratings from Nielsen Media Research show that the NCAA football games made a major impact on the US viewers.
As the college football programme gets into full swing, only the NFL and NASCAR seem able to match its ability to draw in the viewers.
For the full weekly sports ratings for both network and cable broadcasters in the US and analysis of the figures, see the features section of today's sportbusiness.com
The return of the full US football schedule is providing a fillip for the nation's broadcasters in particular the start of the NCAA college football programme.
