Marketing chiefs at the IAAF are consulting with marketing partner Dentsu over how best to breathe new life into the sport and enhance its attraction to commercial partners.
Following the announcement during the IAAF Congress in Paris earlier this month that it was developing a ‘World Plan’ which would include boosting its relationships with the media and corporate partners, sportbusiness.com
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
