SportBusiness.com

Virgin calls up sponsor deal

UK cellphone network Virgin Mobile has renewed its sponsorship deal of English rugby union club Bath.

Virgin Mobile has been a club sponsor for the past two years and the new deal extends this for a further two seasons.

The two-year deal includes Virgin Mobile’s logo emblazoned on the playing shirt, hospitality and signage at the ground plus sponsorship of the Virgin Mobile 'Man of the Match' service - where supporters can text their votes during the game for their chosen player and the results are displayed on screen at the ground.

In addition, Virgin Mobile is the title sponsor of the new enlarged East Stand - now known as the Virgin Mobile Stand. Planning approval was granted in August and will be built in time for the first game of the season on September 20 against Northampton Saints. The Virgin Mobile Stand accommodates 4,300 people.