SportBusiness.com

OCSN report web rise

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The attraction of US college sports continues to grow with the Official College Sports Network (OCSN) website registering close to 5.8m visits during August.

The figures - from OCSN's internal log files - show an increase of more than 26 percent over the same month last year.

Forty-eight official athletic sites saw a minimum of a 30 percent increase in the number of unique visitors over last August.

OCSN currently manages sites for 145 university athletic departments, conferences and related associations.

Twenty-four different OCSN properties generated more than 1 million page views for the month.

Said OCSN president Jeff Cravens: "It's important for our network partners to develop an online relationship with as many consumers as possible.

"Communicating with passionate fans on a regular basis is vital to the short-term and long-term success of a college athletic department."