SportBusiness.com

IMG keep de la Hoya

Hispanic boxer Oscar de la Hoya has renewed his contract with sports marketing giant IMG.

De la Hoya, the World Boxing Council and World Boxing Association super welterweight champion of the world, has retained IMG as his
exclusive marketing agency.
De la Hoya is next scheduled to fight Shane Mosley in a much-anticipated world super welterweight championship fight on September 13 at the MGM Grand Hotel in Las Vegas.
Commented Bob Kain, co-CEO of IMG: "Oscar is a magnetic and popular personality as well as a
terrific fighter. He really defines ‘crossover’ potential, not only between sports and
entertainment, but among all ages, races and even sports and non-sports enthusiasts."