"This is a partnership between a premier NFL team and a premier financial institution," said Reggie Davis, Wachovia's CEO for New Jersey, New York and Connecticut.
"As we brand Wachovia in this area, it makes sense to partner with an organization that shares our values of integrity, teamwork and winning. We are pleased and proud to be affiliated with the New York Giants."
Wachovia, the largest financial services company on the East Coast, recently opened its first financial centers in Manhattan, and the New York Giants partnership supports that initiative.
"The television, print, Internet and in-stadium advertising and visibility Wachovia receives as part of this sponsorship reinforces our branding efforts throughout the tri-state area and in Manhattan," Davis explained.
"This kind of market penetration will allow us to quickly achieve our goal of making Wachovia a household name."
Wachovia Corporation has signed a sponsorship deal to become the exclusive financial services partner of NFL team the New York Giants.
