Sportivo will specialise in brand marketing, sponsorships, athlete representation and media and community relations.
Mario Flores, who has previously handled marketing campaigns for the likes of the Brazil national soccer team and Coca-Cola, will be managing director, while Roxana Lissa – CEO of RL Public Relations - will be CEO.
Said Flores: “The division between 'Latino' sports and 'Anglo' sports is blurring, but the opportunities for marketers on both sides are becoming crystal clear.
"Sportivo will be the first agency of its kind to provide clients with an experienced team focused on sports in a boutique firm with national and international reach."
It has headquarters in Los Angeles and offices in Mexico City and Buenos Aires.
