The free-to-view broadband television channel specialising in action sports is still yet to launch fully globally, and is supported purely through advertising and sponsorship.
It also confirmed it has appointed ad2-one to handle its UK advertising sales in preparation for its full European launch in September.
The agency will be tasked with selling 10–30 second slots on the channel aimed at ‘weekend warriors’ – affluent, sporty 20–45-year-olds who tune in primarily at weekends.
The in-house team at High.tv will continue to work with agencies and clients on packaging special promotions, sponsorships and event opportunities.
Says High.tv’s director of advertising and sponsorship, Dilip Shukla: "It is currently in test transmission mode and has already attracted a large global audience. The channel is now reaching an annualised 400,000 unique viewers, a figure that is incrementally growing.
“ad2-one will help provide us with scale as we deliver the first viable broadband advertising opportunity.
“We know that every agency and most clients are looking at how they tackle broadband and we provide a ready-made medium for them to trial. ad2-one have demonstrated that they are ahead of the game and are sympathetic to the medium and the benefits it can deliver.”
