SportBusiness.com

AutoTrader snaps up NFL deal

AutoTrader.com has signed a major sponsorship package of NFL broadcasts in the US.

It has teamed up with the NFL for broadcast sponsorship of Monday Night Football on ABC, plus NFL Live on ESPN and Sunday Night Football on ESPN.

Said Clark Wood, vice president of marketing and national accounts, AutoTrader.com: "We're pleased to show our ongoing commitment to national marketing through our affiliation with household names such as ABC's Monday Night Football and ESPN.

"These televised football sponsorships build nationwide awareness and keep AutoTrader.com top of mind."