CRM specialises in creating marketing partnerships between brand and media owners. Current clients include Associated Newspapers, IPC, River Publishing, Chrysalis Radio, THQ Games, Future Publishing, Sony Ericsson, Diageo and IKEA.
Mellow Marketing Ltd specialises in cinema and film marketing to the over-40s market. Clients include Twentieth Century Fox, UIP and Warner Bros.
Said Matthew Patten, SP Active chief executive: "CRM has a unique approach to creating cooperative arrangements between brands and media owners producing strong returns for both parties. It is highly complementary to our business where we concentrate on actively contributing to the bottom-line returns of our clients. Chris is a heavy-hitter and this acquisition is further evidence of our strategy to pull together the most entrepreneurial and commercial teams in the sector, with a proven ability to help our clients make more money for their businesses and brands.’
CRM will trade under SP Active’s name and Chris Reed has been appointed as SP Active’s vice president of entertainment and media.
