DSF has concluded a deal with Infront Sports & Media, the rights selling agency for ice hockey governing body the IIHF, for the next two World Championships in the Czech Republic (2004) and Austria (2005).
Under the contract, DSF has exclusive rights to all 54 games of the tournament and will show at least all the live games of the German national team as well as one qualifying game, both semi-finals and the final.
Oscar Frei, CEO of Infront Sports & Media, comments: "We very much welcome the deal with DSF which will ensure superb coverage of the IIHF World Championships on free-to-air television in Europe's biggest market. This will further build the audience for the sport and will also be good news for sponsors who value the German market."
The ice hockey deal with DSF follows on from the broadcaster's purchase of the rights to the German Bundesliga soccer - a contract also negotiated by Infront Sports & Media.
German free-to-air broadcaster DSF has bought up the TV rights to the Ice Hockey World Championships.
