On the broadcast side, the WUSA has hired Neal Pilson, formerly with CBS Sports and now head of Pilson Communications (PCI), to serve as the league's television consultant, representing the league in negotiations for future TV agreements.
Said WUSA president and CEO Lynn Morgan: "The league's exposure has grown throughout its three years, and with PCI onboard, we feel there will be an opportunity for even more people to experience the excitement of the WUSA."
In a separate move, veteran brand marketer Anne Simons was also bought on board as a strategic marketing consultant.
Simons' primary responsibility will be to develop an overall plan to help maximise revenue opportunities for the WUSA, ensure the value of corporate sponsorships, develop and protect league brands and increase overall attendance and viewership of WUSA competitions.
"Anne's innovative thinking combined with her experience with award-winning strategic marketing plans and advertising campaigns will play a key role in our long term planning," said Morgan. "She will help spearhead the league's strategic marketing plan that will focus on increasing both the popularity and profitability of the WUSA."
Last week, Michael Ritz was named regional vice president of corporate partnerships, with primary focus on generating revenue for the league through sponsorship sales.
