LG has teamed with action sports event and television production company, ASA Events, on a five-year multi-million dollar deal to be used for a wide range of action sports industry-related opportunities and promotions around the world.
As part of this global initiative, LG has committed to the exclusive title sponsorship of the LG Action Sports Championships through 2007.
The LG Action Sports Championships was developed to serve as the season-ending championships for skateboarding, freestyle BMX, freestyle motocross and inline skating, the world's four largest summer action sports.
The inaugural event will take place from November 15-23,in Los Angeles.
Associate sponsors for the event include Nintendo, Paul Mitchell, Yoo-hoo and Butterfinger, with additional sponsors to be announced.
