A major conference on the business of sport is to be staged at the Nou Camp stadium in Barcelona this October.
The event, Commercialising Sport, will showcase case studies from the likes of major brands such as Visa, Mastercard and Siemens, to help understand the reason the big brands have become so attached to the biggest sports properties.
Other major sporting names represented will be FIFA, UEFA and the ATP, while collaborations with Eurosport, the BBC, T-Mobile and the European Commission, will ensure a strong emphasis on the role of the media and the future of sports content.
Organised by Marcus Evans, the event takes place between October 2-3.
To register and view speaker information, simply click on the link below to the official conference site.
