Following a high-profile ethics scandal which has seen the US government investigate a full-scale restructuring of the Olympic organisation, the USOC is looking to the burgeoning ties between the entertainment and sports industries.
In securing the services of WMA, the USOC is hoping that the ventures in development will raise the profile of the governing body back into credit given the current wave of public negativity surrounding it.
For the full details of the tie-up and the future plans for the relationship, see the features section of today's sportbusiness.com
The scandal-hit US Olympic Committee (USOC) has signed a deal with entertainment agency WMA to develop a number of cross-related ventures.
