The agreement will see Re:Activ design, supply and retail merchandise for the event, which will be held in Edinburgh in December.
The appointment follows the announcement last month of a three-year agreement with Scottish Athletics for the company to provide merchandise for all major events held by the EAA.
Sports licensing and merchandising specialist Re:Activ Ltd has signed a deal with Octagon, the European Athletic Association’s commercial agent, to handle merchandising rights for the Spar European Cross Country Championships.
