Aura Sports will focus on two areas of the website revenues - pan-European sales and local advertising sales.
John Doyle, Granada Enterprises, online sales director said: “This will be an enhanced and complementary sales offering to the market. The combined sales proposition will utilize Aura’s European network and regional offering alongside Granada’s established market presence on behalf of the club.“
UK digital sports agency Aura Sports is to work alongside Granada Enterprises Interactive in developing online revenue streams for liverpoolfc.tv, the English Premier League club’s official website.
