As part of the shake-up, John Trimble has been named VP of sales to handle the new operation. He will be based in New York and report to Ross Levinsohn, FoxSports.com's senior VP and general manager, who is based in Los Angeles.
Said Levinsohn: "Controlling our ad sales will afford us even more opportunity to build packages with our TV brethren as we head into the Major League Baseball post-season and World Series and the start of the NFL season."
FoxSports.com, the online initiative of Fox Sports and Fox Sports Net, has assumed total control over all advertising and sponsorship sales, which was previously handled by Lycos.
