A dedicated adidas and Salomon account management team will act as a single point of contact to IIC while adidas will offer a customised European product range with joint international event marketing and cooperation.
“Consumers, purchasing behaviour, markets, products and competitors are permanently changing and the business is globalising,” said Franz Julen, CEO of IIC.
“The Intersport Group lives up to this challenge through its cooperation with the world’s leading suppliers such as adidas and Salomon.”
Sportswear giant adidas-Salomon and the Intersport International Corporation (IIC) have signed a four-year deal to facilitate business coordination between the two groups.
