Steven B Moore, senior vice-president at IMG, said the timing for the sale of the Club Wembley packages was crucial - with the conclusion of hostilities in Iraq also a crucial event in their sale.
IMG is working with Wembley National Stadium Ltd (WNSL) to sell the hospitality packages which provide much of the financial security backbone to the new stadium, currently under construction (demolition of the famous Twin Towers, pictured).
Said Moore, speaking on the first day of the FT's Business of Sport conference in London: "The way people feel was crucial.
"We wouldn't have been able to launch last year because of the economy. We also had to wait for events in the Middle East to settle. The way people feel about such uncertainty was crucial to the timing of our marketing push."
IMG unveiled its range of packages last month.
He also admitted a full size replica of hospitality boxes available to would-be purchasers has been set up beneath the English Football Association's London headquarters to allow interested parties to experience what the facility would be like.
