Mike Lee, communications director at UEFA, will discuss the strategic value of content rights on the first day of the two day event.
He will be joined on the panel by Richard Dorfman, sports media consultant, and former senior vice-president at KirchSport (now Infront).
It forms the first afternoon session, with other leading speakers at the event - supported by the SportBusiness Group - including Steven B Moore, senior international vice president of IMG; Patrick Nally, founder of West Nally and now CEO of the Bravo Network on stadia build; and Emilio Butragueno Santos, deputy general manager for sports at Real Madrid, who will discuss boosting brands.
sportbusiness.com
The Financial Times' Business of Sport conference gets underway in London today, with UEFA's handling of its commercial rights likely to steal the headlines on day one.
