SportBusiness.com

Everton signs up Aura

English Premier League soccer club Everton has signed a web advertising deal with digital sports agency Aura Sports.

Aura Sports will take over all third party advertising sales on the club’s official website evertonfc.com.

The site delivers 5.4m page impressions monthly, with over 400,000 unique users.

The appointment of Aura Sports comes into force on the back of Everton launching a completely new and re-designed website. The new site has been designed and built by Merseyside based online solutions company Rippleffect.

Said Andy Hosie, head of marketing at Everton: "It is a major step for us to commercialise the site, to do so it was imperative that we found the correct partner. As soon as we began looking, it became immediately apparent, both from word-of-mouth and by results, that Aura Sports had the expertise and reputation within sports industry that made them the obvious choice for us to partner with.”

The agreement with Everton means that Aura Sports now represent eight Barclaycard Premiership teams.