SportBusiness.com

GameDay secures publishing deals

GameDay Sports Marketing has signed publishing and advertising sales deals for a number of NFL teams.

Teams involved include the Minnesota Vikings, Green Bay Packers, and Seattle Seahawks, plus the University of Washington, Colorado Buffaloes, and Texas Christian University Horned Frogs.

The agreements double the number of GameDay collegiate and professional clients and represent the most high profile signings in the company's three-year history.

GameDay Sports Marketing will publish and provide advertising sales support for the Minnesota Vikings game day magazine that is available at all Vikings home games. The company has also reached agreement to publish and provide advertising sales for the Green Bay Packers yearbook, an annual publication that recaps each Packer season.

GameDay Sports Marketing will also re-design and publish 'Buffaloes Game Day' the official magazine of the University of Colorado.

In addition, the company will provide advertising sales support for the Seattle Seahawks and University of Washington as well as publish and provide advertising sales support for Texas Christian University.

Other deals the Minneapolis-based GameDay Sports Marketing already has in place include publishing rights for and/or advertising sales agreements with The Ohio State University, University of Indiana, Oregon State University, University of Northern Iowa and North Dakota State University.