SportBusiness.com

Milan scores web goal

Newly-crowned European soccer champions AC Milan are celebrating another success - a massive surge in visits to its official website.

Managed by MPWeb, the new media arm of Italian firm Media Partners, the ACMilan.com site saw traffic peak at 4.72m in the 24-hours surrounding the Champions League final in which Milan took on Juventus.

MPWeb says figures for the site continue to rise and the 23.7m page views recorded in May leapt by 40 percent on the previous month. April page views totalled a little over 16m.