The New Zealand Rugby Union has signed a major sponsor deal for the All Blacks.
The deal will see New Zealand beer firm Steinlager become a second tier sponsor to sportswear giant adidas, which is partner and principal sponsor of the NZRU and the All Blacks.
Steinlager, which has been sponsoring the All Blacks since 1986, will have its brand on the training strip and training equipment of the All Blacks.
Said NZRU CEO Chris Moller: "In an important year for New Zealand rugby this enhanced relationship with Steinlager is great news."
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