This includes rugby league’s Powergen Challenge Cup, rugby union’s Powergen Cup and Powergen’s sponsorship of English Football League club Ipswich Town as well as a strategic role developing Powergen’s future sponsorship and related marketing programmes.
GEM had previously worked on the rugby league and football sponsorships initially on behalf of TXU Energi and then for Powergen following the purchase of TXU Energi at the end of last year.
Said Mike Thompson, sponsorship manager at Powergen: “We are currently developing programmes of activity specifically aimed at our customer base through our high profile and targeted sponsorships. GEM showed us that they have the understanding and expertise to implement this work for us while ensuring that the sponsorships themselves deliver outstanding levels of awareness”.
