The multi-year deal was announced today by the chairman of event organisers AVESCO, Tony Cochrane, and VIP Petfoods owner Tony Quinn.
Said Quinn: "We have tasted some marketing success through our involvement in motorsport in the last couple of years at different levels and we see the VIP Petfoods Main Event as another exciting opportunity for us on a national level.
“We see this partnership as a massive branding exercise and we will be working closely with AVESCO Event’s to ensure maximum benefit for all of us.”
