The deal is described as a 'multi-tiered marketing and business development agreement' with Quicken aiming to drive business and brand awareness.
Under the terms of the agreement, Quicken Loans logos will appear on the Marlboro Team Penske cars in the IRL beginning with this week's running of the Indianapolis 500 Mile Race.
In addition to the sponsorship, retail customers of Penske Corporation, United Auto Group and Penske Truck Leasing will be able to take advantage of special offers provided by Quicken.
