The 16th annual Sweeney Sports Report has been published this week, measuring the overall popularity of the different sports in Australia as well as the general awareness of the country's sports sponsors.
For all the report's findings, see the features section of today's sportbusiness.com
According to the latest Sweeney Sports Report, soccer is beginning to challenge the popularity of more established sports in Australia while the Nutrigrain brand is making an impact in terms of sponsorship awareness in the country.
