The deal will see the hotel chain utilise the Dale Jarrett Racing Adventure team during its reward scheme this year.
Said Jarrett: "We are extremely excited about this project, as it is our second major sponsorship deal in as many months for the Racing Adventure this year.
"Sponsorships have become a major profit centre for the company as we progress through our growth stages."
Owned in part by Winston Cup Champion Dale Jarrett and three-time NFL MVP Brett Favre, Dale Jarrett Racing Adventure, Inc. was incorporated in November of 1998.
