SportBusiness.com

ESPN widens Indy appeal

ESPN has signed a number of major new European TV deals for the Indy Racing League, just prior to its calendar highlight, the Indianapolis 500 this weekend.

ESPN, which is the exclusive worldwide television representative of the IRL IndyCar Series and the Indianapolis 500, has negotiated numerous syndication agreements for broadcast in the UK, France, Germany, Italy, Sweden, Netherlands, Belgium, Luxembourg, Portugal, Hungary, Poland and Turkey.

New broadcast agreements with Five (UK), RTL (Belgium), RTP (Portugal), SVT (Sweden) and SKY TURK (Turkey) complement existing distribution deals with leading pay TV channels such as Tele+ (Italy), Premiere (Germany) and Sky Sports (UK).

In addition, Eurosport will once again televise IRL IndyCar Series highlights.

Said Timo Lumme, ESPN International’s vice president of Europe, Africa, and the Middle East said: “IRL IndyCar is going from strength to strength in Europe.

"This is largely down to the enduring popularity of the Indy 500 coupled with an influx of exciting new drivers such as Britain’s Dario Franchitti, South Africa’s Tomas Schekter, and Sweden’s popular Kenny Brack. In all, we expect the broadcasts of the IRL IndyCar Series to reach more than 120 million homes throughout Europe.”