The roadshow, managed on the ground by event agency Watermark, is touring the UK for four months.
The ECB's new Twenty20 version of cricket is designed to appeal to a new generation of cricket fans with a target audience age of 16-34 years old.
By introducing the new format, the ECB hopes to attract an entirely new match attendance.
The new brand experience - which claims to 'transport the audience into the middle of a match' - is housed in three identical seven-metre trailers, and will play a key role in introducing the Twenty20 concept to target audiences.
Said Kate Flawn, senior account manager at RPM, comments:
"We were delighted to be asked to provide experiential creative consultancy on this project.
"The experience we have designed gives a fresh, unique and close-up insight into the national summer game and we are confident it will help introduce a whole new kind of spectator to the sport."
